Bling H20, according to an emphatic Mr Boyd, is a “must-have” for everyone, and the fact that the bottles are reusable means they are affordable, even in the recession.
“You don’t throw them away once you finish, you just refill them,” he said. “There is a financial crisis and you can feel it, but the fact that these bottles can be refilled makes them affordable.”
As befits the aspirations of the product, the bottles are being sold exclusively at Harvey Nichols in the Mall of the Emirates in Dubai. Naturally.
Prices range from Dh180 to Dh15,000.
How people spend their money is their personal choice. I don't care who buys this stuff. Or the gold plated SLR or the diamond encrusted Vertu...
but when someone tells me a 'bottle' of water is a 'must have' because 'it can be refilled' (and that alone makes it recession friendly), it makes me want to bang my head in the nearest wall. are you serious?! and more importantly, what chemicals are you on?
The same story continues with:
The charity Global Water attempted to appeal to the consumer conscience, saying the price of the Dh250 bottle could supply a child in Africa with water for life.
That, in my opinion, is a low blow. Just because someone can afford umm... crystal encrusted water bottles, they shouldn't be forced to think about... you know, reality.
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