Fitness First or Money First?

Mr. Knill says that Fitness First offers the highest standard at an affordable price. Right. Have you ever tried to join Fitness First without a credit card in hand? Go ahead, try it. They will not accept your application. In fact, after consenting with one of their reps to pay 4 months in advance, they agreed and later (when I came back to pay up) they said they couldn't do it.

The problem with Fitness First is a simple one. The business model is this: People will pay, forget they are paying and continue to pay for a service we will not offer. So, out of X members, only a subset will utilize our facilities. We get their credit cards, charge them for the memebrship. Then, make it very difficult to cancel their membership (30-day written notice, to be handed by... read the small print).. and so will continue to charge them for an additional period (only in periods of 4 months at a minimum).

This is rather deceptive, Mr. Knill. I highly doubt that you can get away with this in Bournemouth, UK. In fact, one of the reasons Dubai is attractive is that you can get away with murder and get your picture taken for it.. with a big grin on your face while you are ripping off hard-working people in Dubai.

Shame on you.