Mobile phone users in the UAE can now opt out of annoying text message spam, after a ruling from the Telecommunications Regulations Authority (TRA).
Prompted by the anger of millions of mobile phone customers at their days being interrupted by unwanted text message offers of reduced prices at the local supermarket, membership deals at the country club and, perhaps most annoying of all, a bargain text-messaging plan from their mobile service provider, the TRA has brought in a regulation that users must be able to block text spam.
Mohammed al Ghanim, the director general of the regulator, said: “After receiving many complaints from customers about random marketing SMS messages, the TRA decided to introduce this new policy to curb the annoyance such messages cause,” said
After the announcement from the TRA, Etisalat said its customers could opt out of spam messages by texting “b etisalat” to 1011 without paying a penalty. Customers of du can text a blank message to 5293 to block all mobile spam.
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"It is not known whether either company intends to publicise this latest initiative with an SMS marketing campaign."
More here: Block on mobile phone spam for UAE users (The National)