According to a story in Emirates Business 24/7 the Middle East bloggers failed to respond at all to their oh so clever social media marketing campaign...
"Ford is to count on the efforts of 100 bloggers to launch its new Fiesta model. However, Middle East Ford officials said they won't be able to replicate the innovative campaign here as they feel blogger marketing in the region still lags behind other cyber marketing tools."
"According to Ford, the campaign was the first of its kind in the automotive segment. Bloggers invited to offer their inputs from around the region, however, generated no response."
I suggest the failure was not Middle East bloggers failing to respond, or be ready for such an initiative, I suggest the failure was in their communication and engagement of the Middle East blogger community.
As a little experiment - I'd like to ask did anyone here know of this campaign, see their Facebook page, follow them on Twitter or most pertinently be directly asked by Ford to participate.
Further reading and commentary at the ever reliable Fake Plastic Souks
Responses please...
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