I have seen many Twitter HOWTO's and Guides, but I have yet to come across one that shows consumers how they can get the attention of brands/products. We have all been busy talking about how we can talk to consumers, how we can engage with them.. which is all great, but we seem to forget that just like marketers, a lot of these social media tools are new to consumers as well. After all, we are all consumers.
Being on the monitoring end of things, I hope that I can give some insights to how brands see the world and how you, the consumer, can make your voice better heard. The most important thing you need to know is this: good brands are really trying to listen.
Give your opinion weight
Simplify your sentiments
Engage with the top
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5 comments:
Very altruistic I am sure. We all hope the big brands are listening but are yet to hear from them.
I'm glad you posted. I was about to post a post on behalf of Keefieboy wondering why it's so silent around here :)
good brands are really trying to listen.
At a snail's pace, might I add! But I guess, that's a start.
And then, there are some that simply don't give a jack! So, how does a consumer deal with the likes of such?
i don't think it's for the customer to decipher that. it is for the company to determine what strategy works best for its target clientele.
Dubai Information,
This is not for you to "decipher". This is to give you an insight on how companies monitor what you say and do and how you can get the most out of it.
It's like someone telling you, "Oh, the number you've been calling is for the corporate office.. if you want to get to customer service, you can use this number, it'll get you straight to someone who can actually help" and you come back saying, "No.. I don't want to know. I just want whatever number I dial to magically fix my problem."
Think about it.
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