I'm sure everyone here has ventured to Mall of the Emirates and seen the 50 meter deep queues at Etisalat's outlet.
The majority of these are people paying bills. Bills that could be paid on an electronic kiosk or through an ATM or through the internet. Does Etisalat think to provide electronic kiosks to cut down the queues? No.
Even for a simple transaction like cancelling a 49 AED / month service Etisalat offers no method of achieving this this via the internet or phone; they insist customers drive to an Etisalat office or outlet.
The best question of all... Is why Etisalat has an outlet immediately outside Virgin Megastores and another one immediately inside Virgin Megastores. They both have practically the same amount of staff, are about the same size, and are both just about as useful (i.e. not useful) as one another.
It's a great feeling walking past the 50 meter queue outside to the 10 meter queue inside. I'm not even exaggerating, I've been doing this since they opened this outlet and it works every time. I save countless hours every time I do this, having said this I still waste 30 minutes waiting for the inside counter to be able to serve 3 customers.
Of course, no one should be surprised by this high level of efficiency coming from a company that couldn't notice someone pinching their pockets for two entire years.