Economy Minister Sheikha Lubna Al-Qassemi, the first woman minister in the United Arab Emirates, has launched her own perfume with part of the proceeds going to charity, the Khaleej Times newspaper reported today.
Sheikha Lubna unveiled the fragrance - "Mukhalat Sheikha Lubna" - at the Dubai branch of the luxury Saks Fifth Avenue store.
The event was held recently with several VIP guests present, including Shaikha Lubna and her associates, Saks Clients and members of the media. 20 per cent of sales made on Mukhalat Shaikha Lubna will be donated to the Friends of Cancer Patients, a charitable organisation based in Sharjah.
“Fragrance is known to stir positive emotions in a woman’s heart — the new mukhalat will stir even more emotion as 20 per cent of the sales will be donated to the Friends of Cancer Patients," said Shaikha Lubna.
Shaikha Lubna’s patronage comes as a form of support to young national women entrepreneurs. 'Mukhalat Shaikha Lubna' is the creation of Al Tanhat Company that is specialized in producing and mixing Arabian perfumes.
Read Also:
The scent of a strong woman (Khaleej Times Online)
UAE minister launches her own perfume (France 24)
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23 comments:
In other words:
80% of the profits (generated by free publicity under the figleaf of charity donations) will go to the Sheikha.
Well done, girl!! A+ for Marketing.
The entire freakin economy is going from bad to wrose, The Cost of Living is going up, The inflation rate is going up!
And She is sitting there and Making Perfume!!!!!
Let ppl take more loan and buy her Perfumes...
(Luckily i dont have a gun, I wud have shot myself)
maybe i'm hallucinating but wasn't there another pic of her with 2 kids??
Well so what she has a new perfume? At least she is helping people with some of her money. Are you?
oh god! what next, the minister of agriculture with his own line of potatoes ?
why were ther 2 comments deleted? let's not have censorship just because she is a sheika,ok?
is this perfume fully emiratised -- are all employees top to bottom local emirati? as the economy minister you would think it would have to be so.
How about a deodorant and a replacement for tata oil ? I'd appreciate it
Thanks in advance
1)I am against her using her position to promote her perfume on the newspapers for free.
2) I am agianst this 20% of the price goes to charity as a way to market a product. She can choose to do what ever she wants with the money but she doesnt have no announce it to the world
But other than that she is just like any other person....she has the right to start a business
But I would also like to add that a business requires alot of time and it seems like she has some spare time which also means that this extra time could still be used for the benefit of the country by maybe...SPENDING MORE TIME IN THE OFFICE AND FIND A WAY TO STABLIZE THE ECONOMIC SITUATION.
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