“Dubai Culture” unveiled as the new brand identity of the Dubai Culture and Arts Authority

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Dubai Culture and Arts Authority announced today that it has been transformed into - Dubai Culture -, a new brand identity that will elevate and project the cultural scene of Dubai.

This announcement has coincided with the transfer of all the Dubai heritage sites such as the Dubai Museum, the Shindaga Heritage Area, the Union House, Al Bastakiya, the old souks, Hatta Heritage Village and many others, under the umbrella of Dubai Culture. This reinforces the Authority’s role to promote and preserve the rich culture and heritage of Dubai as well as educate the Emiratis, residents and visitors on the boundless creativity of this city.

Dubai Culture will continue to operate as an Authority with the strategic vision to position Dubai as an Arabian, vibrant and global city that shapes 21st century culture and arts in the region and the world, and the mission to actively support and drive Dubai's development as a dynamic culture, heritage and arts centre by creating an environment that facilitates and inspires cultural activity. The Authority’s mandates are in line with the Dubai Strategic Plan 2015 which makes it responsible for enriching Dubai’s cultural environment by:

•Improving the governance of the cultural sector
•Upgrading the regulatory framework for cultural organizations
•Developing the physical infrastructure to promote cultural activities
•Increasing awareness and interest in cultural activities
•Identifying and nurturing talent, and
•Focusing on availability of quality cultural activities

“It was exactly one year ago when His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, instructed the creation of the Dubai Culture and Arts Authority. It was established to fulfill His Highness’s vision, set out in the Dubai Strategy 2015, to build upon Dubai’s status as a world-renowned multicultural city and contribute to culture and arts renaissance in the region and the world,” stated Dr. Omar bin Sulaiman, Managing Director of Dubai Culture .

He pointed that “Since then, our initiatives have successfully achieved several milestones in terms of increasing substantially of the artistic and cultural activities and environment in Dubai. But most importantly, we have been able to enhance the culture of arts and expand awareness – this has been our most critical achievement in the past one year.”

“Now, as we are poised to embark upon the future, we need to transform ourselves with the changing demands of the times and become even more dynamic, synergetic and versatile. We believe that our new identity – Dubai Culture – will express our progressive strategy, expanded responsibilities, and vision which is imbued with the Dubai Spirit. The Arab World is witnessing a renaissance and I am sure that Dubai will continue to play a pivotal role in not only prolonging, but leading and sustaining, this rebirth,” Dr. Omar added.Dr. Omar bin Sulaiman pointed out that the Authority, under the leadership of H.H. Sheikh Majid Bin Mohammed Al Maktoum, Chairman of Dubai Culture, will build on the city’s rich culture and vibrant arts scene and simultaneously strive to promote and nurture Emirati talent to drive the Arab cultural renaissance and position Dubai amongst the leading cultural cities of the globe.

“Armed with our new identity and our strategic direction, Dubai Culture will create an ideal environment – physically, culturally while continuously increasing awareness of Dubai’s thriving cultural scene, wherein we are sure to achieve the expectations of our leadership, ” Dr. Omar added.