03 January, 2006

Blogging philosophy

This guy, Seth Godin, believes that a successful blog needs five elements:

1. Candour
2. Urgency
3. Timeliness
4. Pithiness
5. Controversy

He says: "Short and sweet, folks: If you can't be at least four of the five things listed above, please don't bother. People have a choice (4.5 million choices, in fact) and nobody is going to read your blog, link to your blog or quote your blog unless there's something in it for them."

This place definitely boasts all five ;)


BuJ said...

I definitely need to work on number 1 and 4, I even had to look them up!

John B. Chilton said...


The first is a bird found in California, though nearly extinct. The fourth means to be like a venomous snake.

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