28 June, 2010

Abu Dhabi Tourism TV Commercial Wins A Cannes Lions Awards

It's good to see the city that you've grown up in, in the limelight.

'Be Still' - a TV spot created by TBWA\RAAD Abu Dhabi for Abu Dhabi Tourism Authority has just won a Cannes Lions Award. What I find really nice about it is that the award is for the poetic words in it - the copywriting. Have a look...



If you'd like to read more about this, see the Copywriter in UAE blog.

9 comments:

Kyle said...

1:01 - The nature rewards an inquisitive mind.

So true. I particularly liked the video & its befitting words.

1:09 - In a land where the impossible is defined, and ignored!

(ignored) was this supposed to sound self-admitting or simply poetic? No doubt in my mind but I'd hope it'd be the former!

Farrukh said...

Hey Kyle,

I think it means that when 'impossible' becomes possible, it ceases to exist. But that's my interpretation.

Parv said...

Have to admit...that's brilliantly done. Kudos to TBWA\RAAD Abu Dhabi.

Dave said...

This place looks great!!! I should go there!!! Oh, hang on, I have been there..... many times in fact..... I just didn't recognise it!!!

Kyle said...

Hi Farrukh:

Thanks :)

I think that's a fair analysis you made. The impossible becoming possible!

I like that :)

EyeOnDubai said...

Anyone else offended by the superfluous apostrophe in the strapline? Copywriters of the world untie?

EoD

Lirun said...

stunning.. hope to visit one day..

Tainted Female said...

I'm totally stuck on the empty roads... Where in the world is that place? As it sure isn't anywhere in the UAE!

Farrukh (Copywriter in UAE) said...

Your answer lies hidden on a pre-dawn drive in Abu Dhabi... before the sun has risen :-)

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