Don't you think that even for a capitalistic society auctioning the names of your metro station is a rather a bit extreme?
I wouldn't be surprised to read something like this in tourist guides a year from now:
" To visit Dubai's famous Gold Souk, take the Coca Cola station in Jumeira, go past BMW,McDonalds,BurgerKing and Cadbury stations and finally get off at Toyota Station"
Wet and windy conditions to persist until Monday
6 minutes ago