03 July, 2008
Landmark Hotel Management LLC has announced that it will be launching 10 world-class Shariah-compliant hotels and serviced apartments in the UAE and KSA by the end of 2010. The move is in line with the company's strategy to cater to the increasing demand for Shariah-compliant projects in the Middle East.
Six of the ten upcoming projects will be launched in Dubai, two in Abu Dhabi, a four-star hotel in Fujairah and one hotel in Jeddah, Saudi Arabia. All the projects will operate on Islamic principles, which means that they are alcohol-free, serve halal food, and provide a percentage of their profit to charity.
S.M. Sadique, Managing Director of Landmark Hotel Group, highlighted that Landmark Hotel Management is keen on increasing the mass appeal of Shariah-compliant hotels. 'Presently, the general perception is that Shariah-compliant hotels are only meant for Muslims; which is certainly not the case. There are several non-Muslims, especially with families, who thoroughly enjoy the quieter and cleaner ambiance offered in Shariah-compliant hotels. Through our forthcoming projects we are determined to broaden the appeal of Shariah-compliant hotels across the Middle East.'
Landmark Hotel Group to launch ten Shariah-compliant hotels by 2010 (Emirates News Agency)