The world's largest poster revealed by Sorouh Real Estate in Dubai, UAE

Sorouh Real Estate unveiled the biggest poster in the world on Monday in Dubai.

The poster covers an area of 20,000 sq metres and is as big as three football pitches put together.

It's part of the 'Sorouh Faces' campaign conceptualised by Sorouh's advertising agency, TBWA\RAAD Abu Dhabi. The campaign aims to collect and place 1 million faces on the record-breaking site, donating $1 to UAE Red Crescent for every face received - to a total of US$ 1,000,000 for charity.

Anyone can place their face free on the world-record breaking site by uploading it on the dedicated website of the campaign.

A breathtaking picture of the GIGANTIC poster and details on how one can put one's face on it are Farrukh Naeem's Advertising in the UAE blog