03 June, 2007

Sheikha Lubna Launches Her Own Fragrance

Sheikha Lubna Fragrance

Economy Minister Sheikha Lubna Al-Qassemi, the first woman minister in the United Arab Emirates, has launched her own perfume with part of the proceeds going to charity, the Khaleej Times newspaper reported today.

Sheikha Lubna unveiled the fragrance - "Mukhalat Sheikha Lubna" - at the Dubai branch of the luxury Saks Fifth Avenue store.

The event was held recently with several VIP guests present, including Shaikha Lubna and her associates, Saks Clients and members of the media. 20 per cent of sales made on Mukhalat Shaikha Lubna will be donated to the Friends of Cancer Patients, a charitable organisation based in Sharjah.

“Fragrance is known to stir positive emotions in a woman’s heart — the new mukhalat will stir even more emotion as 20 per cent of the sales will be donated to the Friends of Cancer Patients," said Shaikha Lubna.

Shaikha Lubna’s patronage comes as a form of support to young national women entrepreneurs. 'Mukhalat Shaikha Lubna' is the creation of Al Tanhat Company that is specialized in producing and mixing Arabian perfumes.

Read Also:
The scent of a strong woman (Khaleej Times Online)
UAE minister launches her own perfume (France 24)

24 comments:

nick said...

In other words:
80% of the profits (generated by free publicity under the figleaf of charity donations) will go to the Sheikha.
Well done, girl!! A+ for Marketing.

fake balushi said...

The entire freakin economy is going from bad to wrose, The Cost of Living is going up, The inflation rate is going up!



And She is sitting there and Making Perfume!!!!!


Let ppl take more loan and buy her Perfumes...


(Luckily i dont have a gun, I wud have shot myself)

xeres pollouk said...
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Afzal said...
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i cannot accept critics said...
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d said...

maybe i'm hallucinating but wasn't there another pic of her with 2 kids??

Anonymous said...

Well so what she has a new perfume? At least she is helping people with some of her money. Are you?

localexpat said...

oh god! what next, the minister of agriculture with his own line of potatoes ?

layla from baku!suck me said...
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menni lenno said...

why were ther 2 comments deleted? let's not have censorship just because she is a sheika,ok?

Anonymous said...
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bklyn_in_dubai said...

is this perfume fully emiratised -- are all employees top to bottom local emirati? as the economy minister you would think it would have to be so.

uncle rashid said...
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Anonymous said...

How about a deodorant and a replacement for tata oil ? I'd appreciate it

Thanks in advance

Anonymous said...

1)I am against her using her position to promote her perfume on the newspapers for free.
2) I am agianst this 20% of the price goes to charity as a way to market a product. She can choose to do what ever she wants with the money but she doesnt have no announce it to the world


But other than that she is just like any other person....she has the right to start a business

But I would also like to add that a business requires alot of time and it seems like she has some spare time which also means that this extra time could still be used for the benefit of the country by maybe...SPENDING MORE TIME IN THE OFFICE AND FIND A WAY TO STABLIZE THE ECONOMIC SITUATION.

she's a said...
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Anonymous said...
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i'm gay shaikh said...
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she's still a dog said...
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samuraisam said...

anonymous idiot: I'm deleting your comments because you sound like a fucking dolt; if you're going to criticize, then criticize - but - incase you weren't aware, calling someone a dog isn't classified as criticism.

dfvbncbasgcg said...
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virgil said...
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samuraisam said...

No more commenting.

Anonymous said...
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