14 March, 2007

Dove's Campaign For Real Beauty Launched In UAE

Dove Campaign For Real Beauty

Following the worldwide success of its award-winning ‘Campaign for Real Beauty’, Dove is focused on further breaking the beauty myth for Middle East women with the launch of its 2007 regional campaign.

The new campaign is based on findings of a global study, commissioned by Dove in ten countries around the world showing that Saudi women were among 88% of women (18 to 64 yrs) and 92% of girls (15 to 17 yrs) who wanted to change at least one aspect of their physical appearance, with body weight ranking the highest. The survey also revealed that this affected their self-esteem with 70% of the Saudi women surveyed stating that they often felt bad about themselves due to weight and body image, and 30% - from as young as 15 years - old considering plastic surgery.

Read More ...

I hope this campaign will work on changing the way we think of beauty and not just believe what the media is feeding us ...

Read Also:
Dove Exposes the Beauty Myth to Reveal ‘Real Beauty’ to Women in the Middle East (Dove Campaign Press)


Anonymous said...

w00t 4 fat chicks

d.m.(khaleej times) said...

how come it featured women from saudi?

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