26 November, 2006

Going "One" Better


ONE TV, or rather "Dubai ONE TV" recently changed their look. They re-did their adverts, their teasers, their logo and added more style to the rapidly improving channel. I am downright proud to say that the new look is funky and very, very professional. Gone are the Ch. 33 days that concentrated more on horse-racing and 'The Bold & The Beautiful', than good entertainment.

The whole 'red comma' effect is brilliant. The 'Matrix' hit-off of using the 'comma' as bullets is, more than anything, very professionally done, and downright cool. The whole trampoline and ribbon effect with the comma's and the 3-note ONE TV tune is quite awesome too, both looks-wise and brain-wise. Don't know what I am talking about? Check out the 'One TV' fillers - "ongoing entertainment" indeed.

And the channel is not just superficially efficient. They've bought rights for 'Desperate Housewives' and air a brilliant plethora of fascinating programs. Even though the addition of 'Desperate Housewives' was done a year later here than in the rest of the world, ONE TV succeeds in giving a holistic combination of entertainment to satisfy all needs, and what's even more worthy of a mention is that, these guys at ONE seem desperate to do better, and that's always good sign, ain't it?

The reason for this post - I was highly impressed by ONE, and maybe I really enjoyed today's 'Friends' episode aired on it. But none the less, ONE TV kicks MBC 4's ass, right now at least. As for the other Middle East channels, they are pretty poor in comparison, and have a lot to catch up on. Learn from the 'one' and the only pride-earner!

P.S. I am in no way affiliated to ONE TV, and in no way is this some publicity effort for them. My appreciation is genuine. And to add, even their website is brilliant.

12 comments:

One said...

I think their site is nice, but please clue us in on why it's "brilliant"? Try to validate it and see how "brilliant" it is...

Anonymous said...

I agree...One TV has come a long way! It is looking superb and almost everything seems to be going right for it at the moment. Their selection of comedies is excellent, to say the least. But I really wonder how they will manage to air Desperate Housewives with all the scenes they will want to censor. Some episodes will make no sense at all or end a few minutes too early!

Anybody else seen that Cinema in your home ad with a lady clicking away on a (beautiful looking) computer? I simply love the music playing in the background. Any clues on where they might have nicked it from?

gary garo said...

nah, i don't think so!

Restless in Dubai said...

I liked the old look..

Anonymous said...

Anonymous @ 27 November, 2006 09:42

Don't blame OneTV its not their fault. The fault lies here & here.

Woke said...

Holy ... a horrible website.

Arent people yet tired of those 90's Apple-style buttons and text effects and those dangling 'red commas(?)'.

The rebranding is not bad but nothing remarkable, I think.

BD said...

I agree with the original post about the network imaging... it's creative, funky and cool. But if anything, I would say the inspiration came from Channel 4. They were the first that I have seen with that kind of fresh, artsy branding. Surely, they were likewise inspired by someone, but that's beside the point. My kudoos go to the talent behind these productions.

anish said...

"The rebranding is not bad but nothing remarkable, I think"

Woke, my point is, that I think it is remarkable for a local, young, television station. I just wanted to acknowledge that.

The site, yeah well its not "brilliant", my bad...but it aint that bad, either

Anonymous said...

I love the new look

blogrosh said...

I like the website, it's contemporary and cool.

Anonymous said...

i really enjoyed watching the amazing race reality tv show..but sad to say ONE TV not returned back this very challenging show since 1 year now. we are still hoping that ONE TV & the only tv show can take it back again....still hoping

Anonymous said...

I agree...

I come from the UK where TV idents are pretty slick, however I think the new 'one' brand is up there with the best of them. They have really pushed the boundaries with their advertising. Has anyone seen the latest offering in the campaing? The look alike challenge? This is inspired, some of the entries are hilarious! Just go to www.onetv.ae and then click on the 'Start me up challenge' button at the bottom of the buttons on the left hand side (you need to turn pop-up blocker off).

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