25 March, 2006

The 40th International Advertising Association (IAA) World Congress concludes successfully in Dubai


Dubai hosted the 40th IAA World Congress from 20 March to 23 March 2006 at the Dubai International Convention Centre. More than 2,000 delegates from over 60 countries attended.

Most of the delegates I talked to, and the speakers as well, felt that the Congress has set an excellent example and Dubai was just the perfect choice for the theme "The Challenges of Change".

This is the first event which brought to Dubai the who's who of the advertising and marketing world in such large numbers.

I attended most of the sessions, and shall be blogging about it on my advertising and marketing blog, to share the learnings and experience. Except the bellydancing episode when we all went for a desert safari - that one shall remain a secret.

Is anyone blogging about it? Did you want to attend and couldn't? Never heard of it?

3 comments:

secretdubai said...

Yes - I have something I mean to blog on it, just haven't got round to it yet!

Keefieboy said...

Not remotely interested?

Farukh: copywriter & journalist said...

Await your take, SD, on the IAA Congress.

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