Consider this for a change “There is No Box.”
When the advertising gurus proclaim that the “advertising in the region is at par with the international advertising standards”, I say “take a walk down the streets of New York, London and Tokyo and then compare to Dubai”. With a very few exceptions, the streets of Dubai do not reflect the sort of advertising that you experience in other metropolis. It doesn’t just exist in their books, but is seen on the streets and ideas reflected in all forms of media from contextual to experiential advertising.
Wild Wadi Water Park – Dubai Picture
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